PUBLIC RELATIONS AND MARKETING 
AAM Annual Meeting - Houston, TX May 22rd - May 25th, 2011
2011-2012 Executive Committee
Chair (2011-2012)Amy Ritter Cowen| Executive Vice President, Marketing & Guest Experience | Shedd Aquarium arcowen@sheddaquarium.org
Chair-Elect (2011-2012; followed by term as Chair, 2012-2013)Phillip Bahar |Chief of Operations and Administration | Walker Art Center | phillip.bahar@walkerart.org
Treasurer (2011-2013)Kipper Lance | kipper33480@aol.com
Secretary (2011-2013)
Margaret Anne Lara | Director of Marketing | Tourism Cares | mannel@tourismcares.org
PRAM/DAM Reception
Join PR, marketing, membership, and development professionals from around the country.
When: Sunday, May 22 6:30-8:30 pm
Sponsored by: 
PRAM Business Lunch
The annual lunch is a one-of-a-kind opportunity to reunite with PRAM friends, network with colleagues, and hear about the latest trends in the field. You will also learn about the committee's activities over the past year, new initiatives, and how you can get involved.
Where: Hilton Americas
When: Monday, May 23 12:15 - 1:45 pm
Speaker: Hannah Paramore - Paramore, The Digital Agency
Hannah's Bio:
Hannah Paramore
President
Paramore, The Digital Agency
Hannah has spent more than a decade in interactive marketing including time at CitySearch.com, Qwest Digital Media, AOL and a failed roadshow in 2000. As part of the startup management team for CitySearch.com’s beta launch in 1997, Hannah directed the interactive marketing for 8 cities including Nashville, St. Louis, Detroit, Pittsburgh, Cleveland, Columbus, Cincinnati and Chicago.
Hannah started Paramore|Redd Online Marketing in 2002. As president of the company, she has worked with a wide range of organizations in travel and tourism including Tennessee Department of Tourist Development, Gatlinburg Tourism, Greenbrier County CVB, The Greenbrier Resort, Sevier County CVB, Clarksville-Montgomery County EDC, METTC, NETTA, The Grand Ole Opry, Birmingham CVB, The Tennessee Aquarium, The Chattanooga CVB, The Country Music Hall of Fame & Museum, The Frist Center for the Visual Arts, The General Jackson Showboat, The United Way of Middle Tennessee, Chase Bank and Bristol Motor Speedway. The company currently has about 25 employees.
Hannah is a frequent speaker at regional and national conferences on the topic of online media with a focus on social for such organizations as the US Travel Association and the Governor’s Conferences for Tennessee, North Carolina, South Carolina, New Jersey, Florida and Ohio.
Hannah helps her clients focus on the two main things that matter in marketing, audience and message, while integrating their traditional marketing campaigns with the right online strategies that are simple, clear and focused on results.
PRAM Networking Breakfast
Start the morning right with your PRAM colleagues. Share take-aways from the conference and topics you'd like to learn more about in 2011.
Where: Hilton Americas
When: Tuesday, May 24th 7:30 - 8:30 am
PRAM Breakfast and Luncheon Sponsored by:
PRAM Sponsored Sessions
We Have 10,000 Followers . . .Now What? Evaluating the Impact of Social Media
We've all experimented with or are regularly blending social media into our marketing and membership plans. We know they are a must in an integrated communications strategy, but how do you measure what your gut is telling you they accomplish? Can you justify the time and expense of your efforts by demonstrating that social media enhances audience awareness, drives visitation, increases revenue, and furthers your mission? In this session, we look at the difficult task of evaluating social media. Not only will you gain insights about how to strategically incorporate social media into your marketing, but you’ll also learn lessons from three institutions that are showing it is possible to put a value on likes, tweets, and blog posts.
Living the Brand: 360 Degrees of Integration
Museum leadership has the critical responsibility to exceed expectations and remain relevant in a vastly changing landscape. Gone are the days of 'brand management" living in a silo within the Marketing department. Museums of tomorrow must move beyond isolated brand communications to total acceptance and integration of the "branded mission." Experts will examine 360 degrees of brand--from hiring/traning to communication products to exhibit selection to education classes to customer service practices. Attendees will peer behind the curtain and ask the experts to see what works--and what doesn't--when integrating brand
The Future of Arts Media: Expanding Your PR Focus with Cultural Tourism
The nature of arts media is changing--new technology, fewer print publications, more niche audiences. Very few newspapers cover arts/museums outside their hometown. How can museums continue to use the media to advance awareness for their institutions and further their mission, while staying on top of new trends, discovering new outlets and reaching local, regional and national audiences? Could broadening your focus and including cultural tourism in your pitch benefit your institution? How can you work with convention and visitors bureaus to get the word out? Leaders in arts media--both print and online--will discuss trends they are seeing in covering the arts and travel, both for museums and the media in general
Seeing Visitors in 3D: The Power of Integrating Museum Evaluation and Market Research
Successful, magnetic museums get that way in part by understanding how their audiences think and feel. Come meet three very different institutions that are bringing together the two traditional ways of looking at visitors—market research and exhibit or program evaluation—to create a vivid, evolving picture of their visitors in the eyes of the whole museum. This will be a lively, cross-department conversation about how that unified approach can help your museum bridge organizational silos and spark public engagement. Not just for evaluators and marketers!
PR & Marketing 101: Back to Basics
Whether you are new to museum public relations and marketing, or looking for a refresher on the basics, join our roundtable presentations and talk with experts about the fundamentals of marketing, media relations, social media, grassroots marketing, and moving to PR and Marketing from other museum disciplines, such as curatorial and education. Each of the five roundtable topics will be presented three times, providing you ample opportunity to explore practical ideas and tools that can be applied to museums of all types and sizes. This is an interactive session that invites you to move about from topic to topic, ask questions, and learn from each other.
Download the presentation
PRMarketing101_Crossing-the-Divide
PRMarketing101_Media-Relations
PRMarketing101_Grassroots-Marketing
PRMarketing101_Outline&Contact
Is Traditional Media Dead? The Future of Earned Media and How to Succeed
Media has dramatically changed over the past decade. From the rise of social media to the fall of traditional media, communications experts have to adjust their tactics quickly. Museums, especially those with small to medium size budgets, have been forced to divert critical resources to keep up with the changing media landscape. A panel of experts will talk about the current state of media, emerging trends, and how to be successful in a new media world. Experts will present case studies and best practices, and provide a rare look at media from within. Talking points provided to attendees to help educate their organization about the importance of traditional, social, and emerging media.
Not Yet a Member? Join PRAM!
The annual lunch is a one-of-a-kind opportunity to reunite with PRAM friends, network with colleagues, and hear about the latest trends in the field. You will also learn about the committee's activities over the past year, new initiatives, and how you can get involved.
Where: Hilton Americas
When: Monday, May 23 12:15 - 1:45 pm
Speaker: Hannah Paramore - Paramore, The Digital Agency
Hannah Paramore
President
Paramore, The Digital Agency
Hannah has spent more than a decade in interactive marketing including time at CitySearch.com, Qwest Digital Media, AOL and a failed roadshow in 2000. As part of the startup management team for CitySearch.com’s beta launch in 1997, Hannah directed the interactive marketing for 8 cities including Nashville, St. Louis, Detroit, Pittsburgh, Cleveland, Columbus, Cincinnati and Chicago.
Hannah started Paramore|Redd Online Marketing in 2002. As president of the company, she has worked with a wide range of organizations in travel and tourism including Tennessee Department of Tourist Development, Gatlinburg Tourism, Greenbrier County CVB, The Greenbrier Resort, Sevier County CVB, Clarksville-Montgomery County EDC, METTC, NETTA, The Grand Ole Opry, Birmingham CVB, The Tennessee Aquarium, The Chattanooga CVB, The Country Music Hall of Fame & Museum, The Frist Center for the Visual Arts, The General Jackson Showboat, The United Way of Middle Tennessee, Chase Bank and Bristol Motor Speedway. The company currently has about 25 employees.
Hannah is a frequent speaker at regional and national conferences on the topic of online media with a focus on social for such organizations as the US Travel Association and the Governor’s Conferences for Tennessee, North Carolina, South Carolina, New Jersey, Florida and Ohio.
Hannah helps her clients focus on the two main things that matter in marketing, audience and message, while integrating their traditional marketing campaigns with the right online strategies that are simple, clear and focused on results.
PRAM Networking Breakfast
Start the morning right with your PRAM colleagues. Share take-aways from the conference and topics you'd like to learn more about in 2011.
When: Tuesday, May 24th 7:30 - 8:30 am
PRAM Breakfast and Luncheon Sponsored by:
PRAM Sponsored Sessions
We Have 10,000 Followers . . .Now What? Evaluating the Impact of Social Media
We've all experimented with or are regularly blending social media into our marketing and membership plans. We know they are a must in an integrated communications strategy, but how do you measure what your gut is telling you they accomplish? Can you justify the time and expense of your efforts by demonstrating that social media enhances audience awareness, drives visitation, increases revenue, and furthers your mission? In this session, we look at the difficult task of evaluating social media. Not only will you gain insights about how to strategically incorporate social media into your marketing, but you’ll also learn lessons from three institutions that are showing it is possible to put a value on likes, tweets, and blog posts.
Living the Brand: 360 Degrees of Integration
Museum leadership has the critical responsibility to exceed expectations and remain relevant in a vastly changing landscape. Gone are the days of 'brand management" living in a silo within the Marketing department. Museums of tomorrow must move beyond isolated brand communications to total acceptance and integration of the "branded mission." Experts will examine 360 degrees of brand--from hiring/traning to communication products to exhibit selection to education classes to customer service practices. Attendees will peer behind the curtain and ask the experts to see what works--and what doesn't--when integrating brand
The Future of Arts Media: Expanding Your PR Focus with Cultural Tourism
The nature of arts media is changing--new technology, fewer print publications, more niche audiences. Very few newspapers cover arts/museums outside their hometown. How can museums continue to use the media to advance awareness for their institutions and further their mission, while staying on top of new trends, discovering new outlets and reaching local, regional and national audiences? Could broadening your focus and including cultural tourism in your pitch benefit your institution? How can you work with convention and visitors bureaus to get the word out? Leaders in arts media--both print and online--will discuss trends they are seeing in covering the arts and travel, both for museums and the media in general
Seeing Visitors in 3D: The Power of Integrating Museum Evaluation and Market Research
Successful, magnetic museums get that way in part by understanding how their audiences think and feel. Come meet three very different institutions that are bringing together the two traditional ways of looking at visitors—market research and exhibit or program evaluation—to create a vivid, evolving picture of their visitors in the eyes of the whole museum. This will be a lively, cross-department conversation about how that unified approach can help your museum bridge organizational silos and spark public engagement. Not just for evaluators and marketers!
PR & Marketing 101: Back to Basics
Whether you are new to museum public relations and marketing, or looking for a refresher on the basics, join our roundtable presentations and talk with experts about the fundamentals of marketing, media relations, social media, grassroots marketing, and moving to PR and Marketing from other museum disciplines, such as curatorial and education. Each of the five roundtable topics will be presented three times, providing you ample opportunity to explore practical ideas and tools that can be applied to museums of all types and sizes. This is an interactive session that invites you to move about from topic to topic, ask questions, and learn from each other.
Download the presentation
PRMarketing101_Crossing-the-Divide
PRMarketing101_Media-Relations
PRMarketing101_Grassroots-Marketing
PRMarketing101_Outline&Contact
Is Traditional Media Dead? The Future of Earned Media and How to Succeed
Media has dramatically changed over the past decade. From the rise of social media to the fall of traditional media, communications experts have to adjust their tactics quickly. Museums, especially those with small to medium size budgets, have been forced to divert critical resources to keep up with the changing media landscape. A panel of experts will talk about the current state of media, emerging trends, and how to be successful in a new media world. Experts will present case studies and best practices, and provide a rare look at media from within. Talking points provided to attendees to help educate their organization about the importance of traditional, social, and emerging media.
Not Yet a Member? Join PRAM!