PUBLIC RELATIONS AND MARKETING 
AAM Annual Meeting - Los Angeles
May 23rd - May 26th, 2010
PRAM sponsors public relations and marketing panel sessions at AAM’s annual meeting and works in conjunction with other standing professional committees to assure that public relations and marketing is represented in additional panels. Every year in our Marketplace of Ideas, you will enjoy roundtable discussions with your professional colleagues.
Download and Print 2010 Sessions Flyer
PRAM/DAM Reception
Join PR, marketing, membership, and development professionals from around the country at one of LA's hottest clubs. The Edison retains a number of historic artifacts from its history as downtown LA's first private power plant. 
Buses depart from the Convention Center West Concourse from 6:15 to 6:30pm and return to the host hotels at 8:30 pm.
When: Sunday, May 23 from 6:00 to 8:00 http://www.edisondowntown.com
PRAM Business Lunch
The annual lunch is a one-of-a-kind opportunity to reunite with PRAM friends, network with colleagues, and hear about the latest trends in the field. You will also learn about the committee's activities over the past year, new initiatives, and how you can get involved. At this year's lunch PRAM members will have the opportunity to vote on amendments to the PRAM By-Laws. Please review the by-laws and proposed amendments below.
Where: JW Marriott Hotel
When: Monday, May 24 from 12:15 to 1:45 pm
PRAM Networking Breakfast
Start the morning right with your PRAM colleagues. Share take-aways from the conference and topics you'd like to learn more about in 2011.
Where: JW Marriott Hotel
When: Tuesday, May 25th from 7:30 to 8:30 am
Sponsored by Pimzlo
PRAM Sponsored Sessions
Reaching Latino Audiences: Successful Marketing and Communications Strategies -- Monday, May 24th 2:15-3:30
Latinos are the fastest growing segment of the American population and are as diverse and complex as any demographic. Hear the latest research on this audience, the appropriate questions to ask when considering a marketing campaign, and the best marketing tools for different Latino populations. Following the overview, a moderated discussion with consultants, corporate marketing leaders, and museum professionals will reveal successful communications strategies and cultural-specific issues to consider. There will be a Q&A period to ask the experts questions.
Brand Longevity: An open discussion of challenges and opportunities for maintaining your brand visual identity -- Wednesday, May 26th 9:00-10:15
Museums are increasingly brand-savvy and many have gone through the process of re-branding but struggle with maintaining brand consistency across departments and communication channels. Learn strategies for maintaining a strong brand identity as time progresses. This session is an evolution from earlier "how-to" sessions on branding. Attendees should have some brand knowledge.
Marketing directors, creative directors, design managers and other museum personnel responsible for maintaining the brand identity will benefit from discussing challenges and strategies. In addition, this hands-on session will enable colleagues to help one another assess their own brand challenges and create a functional style guide that will enable them to direct their efforts internally.
Steal This Session! Taking - and Using - the Best from Contemporary Culture -- Tuesday, May 25th 9:00-10:15
Museums compete in an unfair marketplace, with Kanye West, YouTube, and True Blood vying for audiences' attentions. What can museums take away from contemporary culture—art, fashion, music, pop culture, technology, science—to become more relevant? More than ever, these fields are becoming entwined. Find out how your museum can make the most of this connectivity and build community in the process.
With panelists representing a small fine arts museum, a newly constructed children's museum, and non-museum professionals who utilize art, design, fashion, film, technology, and science to advance their work, audiences will be treated to a diversity of opinions and experiences. From this session, attendees will gain a (renewed) appreciation for the value of contemporary culture as a source of inspiration and resource for ideas pertaining to marketing, development, programming, and curatorial. Takeaways include recommendations on how/where to spot trends, innovative ways to engage audiences through myriad cultural sources, how/when to build partnerships with non-museum organizations, among other practical tools.
In This Together: Museum-Wide Strategies to Strengthen Visitor Experiences -- Monday, May 24th 9:00-10:15
Taking the importance of visitor needs and expectations as a guiding principle, this session explores current methods of engaging all staff in improving visitor experiences and cultivating stronger relationships with visitors. A panel of visitor services, membership, and human resource professionals will briefly introduce the topics of institution-wide goal setting and standards-based training, offering theoretical frameworks and concrete examples from within and outside of the museum field.
Mid level and upper level management responsible for ensuring institution-wide consistency and high quality in the area of visitor services represent the primary target audience.
Examples from the field based in frameworks such as Judy Rand's Visitor's Bill of Rights and the Smithsonian’s employee customer service standard will ground the presentation in both theoretical and practical terms.
Museum Marketing Collaborations that Bolster Attendance and Diversify Audiences -- Sunday, May 23rd 2:45-4:00
This session will offer unique marketing ideas for how big and small museums alike can join forces, along with outside organizations, to maximize audiences and tap into partner membership bases to increase and diversify your own. Examples of such collaborations include passport programs, connecting with local churches to help promote religious-themed exhibitions, partnering with local CVBs to help promote your organization to potential tourists as well as working in conjunction with local hotels/concierge to create unique tourist packages, and establishing relationships with local consulates to promote exhibitions with complementing ethnic themes and thereby tap into an audience base that might not otherwise visit your institution.
Museum Marketing Goes Social: Best Practices for Adding Social Media to Your Marketing Mix -- Tuesday, May 25th 2:00-3:15
This session will provide insights, strategies and best practices into incorporating social networking technologies such as Facebook, Twitter and others, into marketing and membership plans. We will look at how these newer technologies can complement and extend the impact of more traditional marketing methods. We will also explore a case study illustrating how one museum is successfully using social networking to increase awareness and drive traffic.
A portion of the session will be dedicated to discussion and Q&A on best practices, implementation, ways to measure social networking results and ways to staff and manage social networking campaigns. Participants will take away ideas and best practices for integrating social media & networking into their existing marketing and membership campaigns.
Not Yet a Member? Join PRAM!
PRAM gratefully acknowledges Pimzlo for sponsoring the PRAM business luncheon and breakfast at the AAM Conference in Los Angeles.
Congratulations to PRAM Fellowship Winner, Liz Gwinn!
We are pleased to announce that Liz Guinn, Public Relations and Publications Manager for The Studio Museum in Harlem, is the recipient of this year's PRAM Fellowship. PRAM offers an annual Fellowship for a newcomer to the museum field (fewer than 5 years) working primarily in the area of marketing, public relations or (non-scholarly) publications. We had a number of strong applicants this year and it was a challenging decision for the Fellowship Committee. We are delighted to have Liz join us in LA and invite you to introduce yourself to her throughout the conference. We know that PRAM members will make Liz feel welcome at all our sessions and events.
The annual lunch is a one-of-a-kind opportunity to reunite with PRAM friends, network with colleagues, and hear about the latest trends in the field. You will also learn about the committee's activities over the past year, new initiatives, and how you can get involved. At this year's lunch PRAM members will have the opportunity to vote on amendments to the PRAM By-Laws. Please review the by-laws and proposed amendments below.
When: Monday, May 24 from 12:15 to 1:45 pm
PRAM Networking Breakfast
Start the morning right with your PRAM colleagues. Share take-aways from the conference and topics you'd like to learn more about in 2011.
When: Tuesday, May 25th from 7:30 to 8:30 am
PRAM Sponsored Sessions
Reaching Latino Audiences: Successful Marketing and Communications Strategies -- Monday, May 24th 2:15-3:30
Latinos are the fastest growing segment of the American population and are as diverse and complex as any demographic. Hear the latest research on this audience, the appropriate questions to ask when considering a marketing campaign, and the best marketing tools for different Latino populations. Following the overview, a moderated discussion with consultants, corporate marketing leaders, and museum professionals will reveal successful communications strategies and cultural-specific issues to consider. There will be a Q&A period to ask the experts questions.
Brand Longevity: An open discussion of challenges and opportunities for maintaining your brand visual identity -- Wednesday, May 26th 9:00-10:15
Museums are increasingly brand-savvy and many have gone through the process of re-branding but struggle with maintaining brand consistency across departments and communication channels. Learn strategies for maintaining a strong brand identity as time progresses. This session is an evolution from earlier "how-to" sessions on branding. Attendees should have some brand knowledge.
Steal This Session! Taking - and Using - the Best from Contemporary Culture -- Tuesday, May 25th 9:00-10:15
Museums compete in an unfair marketplace, with Kanye West, YouTube, and True Blood vying for audiences' attentions. What can museums take away from contemporary culture—art, fashion, music, pop culture, technology, science—to become more relevant? More than ever, these fields are becoming entwined. Find out how your museum can make the most of this connectivity and build community in the process.
In This Together: Museum-Wide Strategies to Strengthen Visitor Experiences -- Monday, May 24th 9:00-10:15
Taking the importance of visitor needs and expectations as a guiding principle, this session explores current methods of engaging all staff in improving visitor experiences and cultivating stronger relationships with visitors. A panel of visitor services, membership, and human resource professionals will briefly introduce the topics of institution-wide goal setting and standards-based training, offering theoretical frameworks and concrete examples from within and outside of the museum field.
Mid level and upper level management responsible for ensuring institution-wide consistency and high quality in the area of visitor services represent the primary target audience.
Museum Marketing Collaborations that Bolster Attendance and Diversify Audiences -- Sunday, May 23rd 2:45-4:00
This session will offer unique marketing ideas for how big and small museums alike can join forces, along with outside organizations, to maximize audiences and tap into partner membership bases to increase and diversify your own. Examples of such collaborations include passport programs, connecting with local churches to help promote religious-themed exhibitions, partnering with local CVBs to help promote your organization to potential tourists as well as working in conjunction with local hotels/concierge to create unique tourist packages, and establishing relationships with local consulates to promote exhibitions with complementing ethnic themes and thereby tap into an audience base that might not otherwise visit your institution.
Museum Marketing Goes Social: Best Practices for Adding Social Media to Your Marketing Mix -- Tuesday, May 25th 2:00-3:15
This session will provide insights, strategies and best practices into incorporating social networking technologies such as Facebook, Twitter and others, into marketing and membership plans. We will look at how these newer technologies can complement and extend the impact of more traditional marketing methods. We will also explore a case study illustrating how one museum is successfully using social networking to increase awareness and drive traffic.
Not Yet a Member? Join PRAM!
PRAM gratefully acknowledges Pimzlo for sponsoring the PRAM business luncheon and breakfast at the AAM Conference in Los Angeles.
Congratulations to PRAM Fellowship Winner, Liz Gwinn!
We are pleased to announce that Liz Guinn, Public Relations and Publications Manager for The Studio Museum in Harlem, is the recipient of this year's PRAM Fellowship. PRAM offers an annual Fellowship for a newcomer to the museum field (fewer than 5 years) working primarily in the area of marketing, public relations or (non-scholarly) publications. We had a number of strong applicants this year and it was a challenging decision for the Fellowship Committee. We are delighted to have Liz join us in LA and invite you to introduce yourself to her throughout the conference. We know that PRAM members will make Liz feel welcome at all our sessions and events.